With the huge rise in smartphone ownership over the last couple of years and the resurge of interest in the gaming and betting industry comes a trend in the development of mobile betting applications for both the iPhone and Android markets. Most of the top players in the online betting and gaming industry have launched Apps which allow their users to check odds, place bets and gamble on their phones at any time and anywhere.
Whilst Apple’s iTunes store supports the marketing of the increasing number of betting and gaming Apps, making them available to its users via its online store, Google’s Android marketplace does not permit betting and gaming Apps. This does not mean that there aren’t any Android Apps out there, you just have to search a bit harder.
In terms of Apps available for the iPhone market, the following are the market leaders:- William Hill, Ladbrokes, Betfair, Paddy Power, Victor Chandler and Sportingbet.
William Hill have also launched an Android App for its customers, as have Betfair and Victor Chandler.
The gaming industry has also seen the launch of new Apps, with Mecca Bingo and 32 Red both introducing applications for bingo and casino fans alike. Poker fans can download a free App from Live Holdem Poker, which includes a guide on how to play poker as well as live gaming.
Stan James, in conjunction with Mobenga, will be launching a wide range of betting and gaming apps, including live scores, commentaries, and statistics in 2011.
2011 is likely to be the year of the tablet PC, and the betting and gaming industry is keen to jump onto the bandwagon and launch applications suitable for the iPad and its competitors. Online casino sites in particular are likely to be popular in this format.
Finally, the Kyoogi SportsBet App will offer live scores, league tables, gaming odds and betting on over 500 sports leagues in 60 countries, and will find the best odds for users to enjoy instant betting at the best price.